For long-term client Li & Fung, Serious Staging conceived and executed the annual conference for the international trading conglomerate since 2007.

Briefed with the theme ‘THIS IS IT’, Serious Staging created logo identity at both the conference and dinner events in 2010.

Three HD projection screens were used for animations during the conference, constantly highlighting the theme message of the year with dynamic graphics.

"A New Era" symbolised the beginning of a new 3-year plan for the company at the 2011 Conference.

Serious Staging designed and produced the set and stage for the evening with a Roaring 20s theme.

A real warehouse feel with props for the entrance to the ballroom – creating an environment for photo-taking and getting into character for the evening.