Serious Staging has collaborated with Louis Vuitton on a wide range of projects for more than a decade, from store opening celebrations throughout Asia to touring and creative exhibition installations.
With Louis Vuitton’s creative direction, Serious Staging’s attention to detail in the production of their events, large or small, ensures that Louis Vuitton and their guests are consistently impressed.
The opening of Louis Vuitton’s Canton Road Store in 2008 – the largest store in Asia Pacific - set new benchmarks for luxury brand events in Asia.
With a guest list reading like an international who’s who and an entertainment roster that included Kanye West, Serious Staging built the impossible: a 1,568 square metre structure on the edge of Victoria Harbour to accommodate 2,000 guests.
Featuring a dramatic 10-metre ceiling and al fresco waterside terrace, the event lived up to its hype and redefined brand celebrations for years to come. The project’s complexities included the importation of the tent structure, venue acquisition and building permitting.
